Artheli & Co. (pronounced “Arthurlee and Co.”)

Artheli & Co. was created from a deep love of softness, comfort, and home, and so was its name.

“Artheli” is inspired by the names Archer, Theo, and Eli, our three little boys, symbolising a blend of strength and gentleness. It’s the perfect harmony of cozy, nurturing femininity and warm, protective softness.

It represents the feeling of being held, supported, and cared for, which is the heart of everything we create.

Artheli & Co. is about embracing slow, soft, cozy moments. The ones that make life feel safe, loved, and beautifully unhurried.

It’s for you, your besties, your little ones, and your family. It’s for the girl who cherishes quiet mornings, warm hugs, soft loungewear, and little rituals that feel like home.

Our pieces are designed for the sweet, intimate moments of everyday life:

snuggling into soft warmth, sharing movie nights with your best friend, giggling with your mini-me, cuddling your baby close, or taking a peaceful moment to read your favourite book.

These moments shape us, soothe us, and remind us that comfort is a form of love.

Our designs embrace sweet, feminine touches that look good, feel good, and celebrate the joy of being loved while also giving love.

Every detail is intentional, created to bring softness, confidence, and warmth into your day.

Artheli & Co. is your gentle embrace of home, a reminder to slow down, breathe deeply, and hold space for yourself.

Each item is created to help you feel nurtured, cherished, and at ease, inspiring an atmosphere of inner peace and soft living.

With pastel palettes, feminine detailing, and delicately crafted silhouettes, our collections encourage you to find joy in simple rituals and to create a home that feels calm, comforting, and beautifully soft.

It’s like coming home for the holidays to your mum’s favourite meal and knowing, in that moment, that everything is okay.

Artheli & Co. isn’t just a brand. It’s a feeling.

A soft place to land.

A warm hug after a long day.

A reminder that comfort, love, and sweetness belong in your everyday life.